Business internet or intranet portals are often quite unsophisticated, not to say primitive. The focus is usually on the contents and functionality, at the ex-pense of the visual aspects.
It should, however, be borne in mind that in the philosophy of websites creation, it is very hard to separate the contents from the graphics. What is the use of valuable data made available on the intranet if their presentation makes it difficult to find or view them?
The owners of an internet portal always want to make it as accessible and useful as possible. Employees who check the HR information via the Em-ployee Self Service (ESS) do not bother HR staff with questions. Accepting orders via the internet means less work for the Sales Department and lower costs of the sales processes. Thus, the portal and its advantages need to be ‘sold’ to all users and to do it, we need attractive graphics and transparent navigation. Well-considered use of dynamic elements in the presentation of data will not limit the functionality, but rather highlight it.
A solution offering such a powerful functionality is an approach called Rich Internet Application (RIA). The term was introduced in March 2002 by Macromedia (part of Adobe Systems since ...