There have been more articles and publications about Generation Y than any other generation. Marketing specialists are striving to reach the millennials with services and products, while specialized consultants advise companies on how to motivate young employees. The dominant features of the millennial group include the best education compared to their predecessors, obsession with social media and the fact that they do not know military drill. The Japanese call them “nagara-zoku” – those who always do two things at a time. These are of course generalizations, but statistics confirm that these features are represented in this generation more often than in any other.
Why is Generation Y in the focus of interest of HCM developers? Millennials already make up 30% of the labor market in many countries, and in 2020 this figure will rise to 50%. In a few years, every second job candidate will be a representative of Generation Y, therefore HR tools must support managers in managing the new staff, and offer employee experience that will motivate employees and help retain them in the organization.
Employee experience, a concept mentioned among key ...