CRM in ERP
Is it possible to support customer relationships in the SAP ERP system? The question posed in this way will be answered affirmatively by each sales manager in a company using the SAP system.
Tools for handling sales and distribution processes (the SD module) provide access to up-to-date data about contacts with a customer – starting from first meetings and talks, through handling orders of counterparties and shipment, up to invoicing.
The Sales Information System (SIS) available in SAP SD extends capabilities of informational support of decision-making processes relating to sales. This enables making right decisions regarding the management of the whole sales process and identification of new market opportunities. SIS is filled in with data from all documents registered in the SD module (contracts, orders, deliveries, invoices, etc.).
Therefore, sales department employees have up-to-date information, necessary for making decisions. Available reporting functions deliver reports drawn up according to many criteria, e.g. counterparties, an assortment, a location, etc. It is also possible to track trends and to plan sales – e.g. based on historical data – and then to ...
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