With the development of the Internet and offered security of transactions, the confidence in online shopping is increasing. Numerous studies indicate that the value of sales in the Internet continues to grow. Although most of these studies relate to the stores offering the products in an open channel for the retail customers (B2C), also the trade in the business to business model rapidly grows.
For retail consumers, the most important criteria for choosing an online store are the prices, wide offer range and standard of the service (including time of delivery). Other criteria include an easy and intuitive navigation in the application, efficiency of the service, available options and an attractive graphics and form of presentation of goods. Similar criteria are chosen by the business customers, although in this case the price and product offer is often an effect of earlier negotiations and reflect the granted discounts.
On one hand the requirements of the customers and on the other hand the business expectations of the companies trading in the network define the main guidelines, which are to be met by the applications for handling of e-shops. Also among complex solutions for business offered by SAP, supporting the traditional sales channels handled by ...
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