
SAP CRM
SAP Customer Relationship Management
Designed for large and complex organizations, SAP CRM (SAP Customer Relationship Management) solutions fully support the whole process of customer service, from the registration of trade relationships up to marketing activity planning. The use of these solutions results in increased sales, thanks to higher customer satisfaction with the service, and through better organisation of sales activities.
The most important groups of the SAP CRM system functionalities are as follows:
- SAP CRM Sales
- SAP E-Commerce (an Internet store)
- SAP CRM Marketing
- SAP CRM Service
- SAP CRM Mobile Sales
- SAP CRM CIC (Customer Interaction Center)
- SAP CRM EIC (Employee Interaction Center)