Only the omnichannel commerce equipped with the best tools is able to meet high client’s requirements. The Hybris Commerce Suite platform is a global market leader in eCommerce solutions.
The OmniChannel Order Management function in Hybris supports the sales through multiple channels, bringing the potential customer’s shopping process closer to his/her individual habits rather than to the processes rigidly defined by the system developers.
The challenge is the unification of the image of an offering in the customer’s eyes – making it coherent in various channels. Currently, it is unacceptable to make the customer who came to POS to buy the selected product order it through an online store since a shop assistant cannot sell the goods due to the limitations of their sales process.
The Hybris solution enables the customer to make the purchase in as many ways as he/she comes up with:
- online ordering and shipment,
- online ordering and pickup at POS
- ordering and pickup at POS
- ordering at POS and later shipment (e.g. if the product is not currently available in the store).
In addition, it is possible to easily manage multiple product catalogs in such a way that the customer does not have to wonder whether the product which he saw in the newspaper advertisement is the same one that is viewed by him in the online store or POS.
Hybris stores information about each product at a single place (the PCM module), and a store administrator decides which information is to be visible, e.g. in a product catalog printed for a trade fair, and which one in the B2B Web store. It saves the time spent on preparing an offering and at the same time ensures that the desired characteristics of the product will be highlighted in the selected catalogs.
The Hybris platform enables the individual adjustment of each web page to a mobile store (e.g. a product data sheet, search results, a home page). What’s more, developers are provided with programming environments (Hybris Mobile APP SDK) for iOS and Android. A potential customer can install himself a mobile application on his phone and in this way make the ordering process in the store run easier and faster.